<aside> 🎯 Problem

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Business Goal

The primary goal of launching the "Highlighting Trending Discussions" feature in WhatsApp Communities is to increase the activation rate of newly acquired users to 70% within the first week of joining. By enabling users to quickly find and engage with relevant and active discussions, we aim to reduce the time to first interaction by 30% and increase new user engagement by 50% within the first 24 hours.

Target Persona

The target persona is a newly joined member who hasn’t started interacting within the community. This user is likely to be unfamiliar with the community norms and may lack confidence in initiating conversations.

User Problem

“I wasn’t sure how to start a conversation without coming across as awkward or out of place.”

• Uncertainty about Community Norms: New users are unsure of the unwritten rules and etiquette of the community, making them hesitant to participate.
• Lack of Confidence: New users often lack confidence in their ability to contribute meaningfully to discussions, fearing that their input may be irrelevant or poorly received.
• Fear of Judgment: Anxiety about being judged by existing members further discourages new users from initiating interactions.

Analysis of user activity shows that newly joined members often explore the community without participating, indicating a significant barrier to initial engagement. These barriers lead to lower activation rates and engagement levels for new users.

<aside> ✅ Solution

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Solution:

Highlighting Trending Discussions

The solution involves showcasing popular and trending discussions to help new users find engaging conversations easily. This feature will display trending discussions on the community homepage or in a dedicated section, ensuring that new users are aware of active discussions that match their interests. When a new member clicks on one of the trending discussions, they will be taken to the group chat where the discussion is happening. Since initiating a conversation might still be challenging, an AI chatbot can assist by summarizing what has been discussed so far and providing various response options for the user to choose from, helping them to initiate the conversation confidently.

Breadboard: